Here's a couple of examples of the use of Hot Rods in advertising. For the '57 Chevrolet ad you can see an overheated hot rod in the background (click on pictures to see them better). Hot rods were a common sight throughout the '50's. This photo creates the feeling of reliability. A new '57 Chevy was more reliable than a hot rod......well, of course it was.....and still is today...well, maybe!
The second picture is of Bill Haley and his Comets in a hot rod on the cover of their "Shake Rattle and Roll" record. How cool is that!
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